WINNING CAMPAIGNS WORK WITH ADS POLITICAL
You can buy a list of registered votes from several sources, but will that list be sufficient for you to maximize your campaign marketing budget? Will you get real results? Wouldn’t you like to know as much as possible about every voter you’re targeting?
ADS Political is a division of ADS Data Direct.
Using Predictive Engagement we can identify voters most likely to be receptive to your message, and the ROI from that kind of marketing is light years ahead of other forms of digital marketing. Need help crafting your message into effective media? Our creative team and political writers can put together an arsenal of digital communiqués that we’ll test and deliver to move you closer to a win.
Winning Campaigns with Social Media Influencers
Social media has proven to be the single most important source for effective influencers. Fact: An undecided voter is 5 times more likely to follow an online influencer’s lead than listen to a radio or TV advertisement. Understanding how to use this fact to sway votes is what campaigns must do to win. ADS Data Direct uses a proprietary platform called CITA – Consumer Insights Targeted Audiences – to extract the appropriate records from our database and then reach them using proven strategies for real results.
Marketing for Campaign Contributions
Political campaigns need contributions to run right. Reaching out to the right people is critical, and for that you need a powerful source for data, and the means to effectively ask for the help. Email marketing, social media marketing, and phone calls are traditional channels for political fund raising, and with our CITA platform those become powerful money generators. Influencer marketing has proven to be the most successful marketing strategy in the digital world, because people trust messages that originate with people they already trust.
What better recommendation is there than one from a friend?
ADS Data Direct has developed a system for identifying influencers. A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach.
Imagine reaching out to certain targeted people who are undecided about a certain issue. Sending a message from an individual or organization that has a heavy and reliable influence is often the perfect spark to seal the deal.
It’s called Influencer Marketing and it’s the most powerful technique available in the digital marketing arsenal.
